18 May Mass communications and public relations management in ancient India
Employing professional bards to sing the glory of the king was an ancient custom in India. But the great epics –the Ramayana and the Mahabharata – provided us accounts of communication techniques adopted by ancient Indians.
There are lot to learn from that.
The father of public relations could be Sage Narada who is a character in the epics as well as many puranic stories. Narada is also the first journalist in human history
Narada is a Vedic sage, famous in Hindu traditions as a traveling musician and storyteller, who carries news and enlightening wisdom.
He was also a great writer and author of several standard texts including ‘Narada Smruthi’.
His purpose of life was establishing ‘Lok Kalyan‘ –the universal peace and prosperity. That means he never used his abilities to sell something dubious or promote frauds.
The great religious teachers and sages were master communicators. They preached, in an idiom, which the common people found easy to understand.
The rock inscriptions of emperor Ashok were written in local dialects for easy communication. He also sent his own children to Sri Lanka to spread the message of Buddhism.
In later stage for communications between business people and politicians, they used to carry the letters through carriers/ riders.
There were animal riding carriers/ riders. Animal generally used were: ox, horse, camels etc. Some times to confuse your enemy, animals without riders were also used.
The birds were used to carry letters. The other method was to communicate through drums, through drums in coded language the message was passed on.
About 300 BCE the economic growth and political stability under the Maurya EmpireOffsite Link in ancient India saw the development of civil infrastructure, including an early mail service. Common chariots called Dagana were sometimes used as mail chariots in ancient India.